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La Retraithe Sixth Form

Digital Media

Studying Digital Media at the La Retraite 6

Exam board: OCR

Entry requirements: Level 4 in English and no prior Media experience necessary but must have an interest and passion for the subject.

Why study this course?

Studying Media empowers you to work with media products, production processes and different technologies. The course offers specialist pathways in digital content for interactive media, and moving image and audio production. You will apply practical skills and knowledge in preparation for further study, Higher Education, or the workplace.

Why study Media:

 Modern and applicable

  • Freedom of choice (all companies use media)
  • Combined university courses (e.g. Media and Politics, English, Drama, Business etc.)
  • Develop strong social skills
  • International perspective
  • Specific skills (that set you apart)

 what will students learn?

Students will develop their understanding of how different media institutions operate in order to create products that will appeal to specific target audiences.

Students will understand scripts and the part they play in a range of media products. They will be able to generate a range of ideas and then use one of these ideas to produce a script for a media product in response to a client brief.

Students will plan and produce a media product and complete planning materials to take them forward in the production and post-production stages of their intended media product.

Students will learn how to carry out research in the planning stage of a digital media production and about the various acts of legislation that need to be considered.

Students will generate ideas for their own audio-visual advertisement and learn how to successfully pitch their ideas to a client.

Students will be able to plan and produce an advertising campaign to a product brief, selecting the appropriate medium to produce it.

what will i learn?

Lessons will be a combination of teacher-directed sessions and group activities requiring directed and independent study. Classes are mixed ability.

Lessons are taught in a purpose-built media suite equipped with dual screens for each student and Adobe Premiere editing software. We also have a green screen and filming space for CGI and YouTube vlogging.

how many hours a week of private study are recommended?

Students are expected to complete six hours of private study per week. This is a combination of homework, independent work or research. 

You'll enjoy this course if...

You want to explore your curiosity of all things media related and if you have a natural flair with technology, creativity, consistency, patience and drive.

course description

  • Develop an understanding of how different media institutions operate in order to create products that will appeal to specific target audiences.
  • Understand scripts and the part they play in a range of media products.
  • How to plan and produce a media product.
  • Successfully pitching ideas to a client.
  • How to plan and produce an advertising campaign to a product brief.

 Year 12

  • Term 1 – Unit 01: Media Products and Audiences (Exam)
  • Term 2 – Unit 22: Scripting for Media Products (Coursework)
  • Term 3 – Unit 03: Create a Media Product (Coursework)

 Year 13

  • Term 1 – Unit 02: Pre-production and Planning (Exam)
  • Term 2 – Unit 21: Plan and Deliver a Pitch for a Media Product (Coursework)
  • Term 3 – Unit 20: Advertising Media (Coursework)

 Assessment

Each year will include an externally assessed two-hour exam, followed by two internally assessed coursework units.