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La Retraithe Sixth Form

Marketing

During the 2-year programme, students will learn the core knowledge and skills that are needed for entry to a range of marketing occupations. The T Level in Marketing will be available from September 2025.

Why Study this course?

This course is suitable for anyone wanting a career in the marketing sector. Career options might include:

  • Advertising and Media Executive
  • Events Manager
  • Marketing Manager
  • Digital Marketer 
  • Fundraiser
  • Marketing Researcher
  • E-Commerce Manager
  • Marketing Assistant
  • Public Relations Manager

Students can also use this T Level to progress to a related higher-level apprenticeship or course of study at a higher level.

What will i learn?

 Students will develop an understanding of a broad range of issues relevant to the sector, including:

  • the purpose of marketing, how it adds value to an organisation including leadership, culture and vision and the impact of no marketing activity
  • role of marketing including marketing as a management process, its importance, market type and reach
  • the key differences between consumers and customers and the different ways to influence them
  • routes to market including the role of suppliers and procurement: business to business (B2B), business to consumer (B2C) and other channels, and how this influences marketing activity
  • customer personas and how they are used to determine marketing campaigns
    • including purpose and typical types, e.g. competitive, spontaneous,analytical, and methodical
    • different types of customers and consumers and what influences their behaviours
  • organisational purpose and business aims including for profit and not for profit marketing objectives
  • the marketing and extended promotional mix (advertising, personal selling,sales promotion, public relations and direct marketing) including the differences between the channels and the benefits of a coordinated marketing mix in relation to:
    • product
    • price
    • place
    • promotion
    • people
    • process
    • physical evidence

options to specialise

In addition to the core content, each student will also complete at least one module of occupation-specific content.

The specialisms available in the Marketing T Level are:

  • marketing Assistant (Multi-Channel)